Elysium Footwear stands at the intersection of elegance and sustainability, crafting a brand identity for those aged 30-45 who appreciate timeless style "Refined by Nature." This project was about sculpting an identity that resonates with eco-conscious elegance.
The Brief: To create a brand identity for Elysium that beautifully communicates the company's commitment to both environmental stewardship and refined aesthetics. This encompassed logos, visual guidelines, and marketing materials that speak to the brand's ethos.
Research & Development: Thorough market research guided the understanding of Elysium's target audience. The analysis revealed a strong desire for brands that connect sophisticated design with ecological mindfulness.
Design Process: Crafting Elysium's identity involved a delicate balance of modern sophistication and natural elements. The color palette drew inspiration from the earth, while typography and visual imagery were chosen to evoke both contemporary fashion and organic beauty.
Deliverables: The final deliverables included a logo that symbolizes Elysium’s eco-elegance, brand guidelines that reflect natural refinement, and packaging
