Peep is more than a sunglasses brand; it's a daring celebration of individuality, specifically crafted for Gen Z women. The challenge was to translate this brand philosophy into a visually impactful and memorable brand identity.
The Brief: To develop a comprehensive suite of graphic deliverables for Peep that resonates with the brand's philosophy 'Sunglasses Your Way.'
Design Strategy: The aim was to create a bold, energetic, and adaptable visual language that would captivate the dynamic Gen Z audience. The design strategy focused on a vivid color palette, diverse typography, and playful graphics, ensuring the brand remains versatile and appealing as trends evolve.
Deliverables: The project involved designing a distinctive brand logo, packaging designs, web, and social media graphics, and promotional materials. Each piece is designed to be as unique and customizable as the sunglasses themselves, reflecting the brand's emphasis on individuality and personal expression.
