Meydey is not just a brand; it's a battle cry for the bold, the fearless, and those who reject the ordinary. Targeted at the age group of 18-35, Meydey's designs scream, "This is not a drill!" It's a fashion uprising, and it's happening now.
The Brief: To create a visual identity and streetwear line that embodies the youthful rebellion and energetic vibe that Meydey represents. This involved understanding the brand's unique position in the market and translating that into a tangible design.
Research & Development: The project began with extensive market research, understanding the needs and desires of Meydey's target demographic. Drawing inspiration from urban culture, art, and music, the designs were crafted to resonate with those who live life on their terms.
Design Process: Meydey's designs required an approach as unconventional as the brand itself. Utilizing graffiti-inspired typography, raw textures, and a fearless combination of colors and patterns, each piece is a statement that defies the norm. The use of innovative materials and print techniques further solidified the brand's commitment to pushing boundaries.
Deliverables: The final deliverables included a complete streetwear line, branding materials, an e-commerce website, and social media collateral. Everything was aligned with Meydey's disruptive philosophy.
